MY STORY

My obsession with the moving image began on the pavement, capturing the raw energy of skateboarding and the technical challenge of school projects. This early spark evolved into a formal discipline at The University of Texas at Dallas, where I earned my Bachelor of Arts in Arts & Technology in 2010. Immersing myself in the freelance circuit immediately after graduation, I spent those foundational years under the mentorship of industry veterans, absorbing the technical rigors of high-end production and distilling my own signature visual style.

Around 2013, I joined an aggressive tech journalism startup operating across Palo Alto, Dallas, and Boston.  As the Video Production Lead, I directed a team of six producers on a global scale, executing live broadcast shows at hundreds of premier enterprise technology conferences. We were pioneers - architecting live broadcast workflows years before the technology was accessible to the mainstream. This high-stakes environment forged my ability to maintain creative precision under intense pressure - skills that remain the cornerstone of my workflow today.

In 2015, I pivoted into the agency landscape, where I was recruited by multiple content marketing firms to architect and launch their video production departments.  Over the following years, I led these divisions through periods of rapid growth, mastering the intersection of cinematic storytelling and strategic marketing.  This era ensured that every frame I shot was backed by a deep understanding of how to connect a brand's message with its audience.

In 2018, I transitioned to focus on my independent operations, serving an ever-expanding roster of 95+ clients. My portfolio became a study in versatility—spanning lifestyle, corporate events, commercial, and culinary content. This period cultivated a profound confidence in my ability to command any genre and translate a brand’s vision into a compelling narrative.

In 2021, I reached a significant milestone in my career with the production of my first feature-length documentary, "ordinary things."  A slice-of-life exploration of the passionate global fandom surrounding The Office, the film captures how a community uses a beloved show to celebrate the beauty in the everyday. After receiving a strong response on the festival circuit, the film was picked up for distribution and is now available to a global audience on Amazon Prime Video and Tubi.

In 2023, my career took a unique turn when I joined TBNR as the Lead Videographer for @Preston (31M YouTube Subscribers).  Working at the summit of the YouTube industry, I captured content for one of the platform's most prolific creators, consistently reaching millions of viewers within the first 24 hours of release. Collaborating in an environment alongside the platform’s biggest icons provided an invaluable look at high-retention storytelling at its most successful scale.

Now, after years of leading teams and building agency departments, I have returned to my roots as an independent creator.  Today I blend the technical grit of a broadcast pioneer with the high-stakes experience of a feature filmmaker and digital director, producing premier, high-fidelity content for brands that value a direct, one-on-one creative partnership.

The Full-Service Workflow

I provide a seamless, one-stop solution for high-impact media, eliminating the friction and overhead of traditional agencies. My process is an end-to-end pipeline that spans from strategic planning to meticulous post-production.  By personally navigating every creative and technical hurdle, I ensure your vision is executed with absolute consistency and a singular, high-end perspective.

On location, I utilize professional 4K cinema workflows, bringing intentional lighting, composition, and high-fidelity audio to every environment.  Whether I am directing a multi-camera commercial set or operating as a nimble solo unit for an intimate documentary, I prioritize a cinematic aesthetic that elevates the perceived value of your brand.  From the first storyboard to the final color grade, I deliver the production power of a full firm with the agility of a dedicated solo lead.

16+ Years Industry Expertise

With a professional career spanning over 16 years, I have navigated the industry through seismic shifts in technology and audience behavior.  This depth of experience means I have witnessed trends emerge, peak, and disappear, giving me a rare perspective on the difference between a passing fad and a foundational shift in storytelling.  By understanding where digital media has been and how audience expectations have evolved over nearly two decades, I am better equipped to predict where the landscape is heading - ensuring your content remains relevant and effective in a changing market.

For the past decade, I have served as a guest lecturer and consultant for universities and secondary schools, sharing the technical and strategic insights gained from a lifetime behind the lens.  This role as an educator keeps me grounded in the fundamentals while constantly refining my own approach to the ever-evolving world of production.  By teaching the next generation of filmmakers, I am continuously challenged to distill complex concepts into clear, impactful visual strategies.

In addition to my work in the classroom, I regularly serve as a judge for competitive film festivals.  This experience allows me to analyze and evaluate the latest global trends in cinema and high-retention storytelling, ensuring I stay at the absolute forefront of emerging aesthetics.  For my clients, this means every project is backed by an expert perspective that is fresh, forward-thinking, and rooted in a deep understanding of what makes a film truly successful.